Bhopal Madhya Pradesh Travel Mart 2026's second day on Thursday saw two important sessions held in the capital Bhopal to raise the state's tourism to new heights. In these sessions on adventure tourism and MICE and creative economy topics, renowned experts, policymakers, and industry representatives engaged in in-depth discussions on strategies to make the state a major tourism hub of the future.

MICE and Creative Economy: As a carrier of economic development, the roundtable session on building the state's event economy was chaired by the Joint Secretary of the Central Ministry of Tourism and Chairman of India Convention Promotion Bureau Harikishor S, who stated that the scope of MICE and live events is rapidly expanding in the country. India's MICE market has already reached about ₹37,576 crore, and the live events sector is expected to reach ₹19,600 crore by 2028. Considering the growing demand in tier-2 and tier-3 cities, Indore and Bhopal have the potential to become major international and national event centers. He suggested forming a city MICE promotion bureau in the state, developing a state MICE strategy, and developing large convention venues. This session was moderated by the founder and CEO of Tornos, Pratik Hira.

During the session, the chairman of FICCI MICE Tourism Committee and co-founder of Vizcrafft Group Sabbas Joseph presented on 'Madhya Pradesh: The Experience Economy Opportunity.' He highlighted that historical and cultural cities like Orchha, Khajuraho, Maheshwar, Mandu, and Gwalior are ideal for unique destination weddings and festival events. He emphasized organizing introductory tours for wedding planners, creating a portfolio of certified wedding venues and service providers, and developing comprehensive event packages by incorporating the state's traditional cuisine, art-culture, handloom, and handicrafts.

In the 'Adventure Tourism 2030' roundtable, discussions were held on making the state a leading state in adventure tourism. The Secretary of Tourism and Managing Director of Madhya Pradesh Tourism Board Dr. Ilayaraja T. stated that considering the potential of adventure tourism in the state, the year 2027 will be considered as the 'Adventure Year' and special efforts will be made to promote adventure activities.